Scaling eCommerce Revenue by 3.4x Without Increasing Ad Spend

Aggressive ad scaling led to rapidly diminishing returns. Their funnel leaked severely, with a total site conversion rate hovering at 1.1%. The high traffic volume from Meta Ads wasn't converting efficiently, making new acquisition deeply unprofitable and driving up Customer Acquisition Cost (CAC) across the board. The brand was physically unable to breach the $100k/mo ceiling without operating at a heavy net loss.

We hit the brakes on unprofitable top-of-funnel campaigns instantly to stop the bleeding. We then deployed a rigorous architecture change across all their web properties:

• Offer Restructuring: Transformed standard product bundles into high-AOV "starter kits".
• Frictionless UX: Implemented robust A/B variants on all collection pages, utilizing heatmapping to eliminate friction around the "Add to Cart" flow.
• Creative Velocity: Launched over 15 dynamic, angle-based creative variants on Meta tailored strictly for performance and intent capture.
• Backend Automations: Rebuilt the email welcome matrix and hyper-segmented abandoned checkout flows to capture existing high intent.

Within 45 days, the sitewide conversion rate increased to 2.9%, allowing the Meta ad account to stabilize. By day 90, the blended CAC had dropped by 42%. With superior unit economics, we were able to aggressively scale their ad budget while maintaining a 3.4x overall revenue growth year-over-year.

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